Dream Crazier
Nike

As part of Nike’s “Dream Crazier” campaign, Futureman was hired to script, shoot, edit, and produce content telling the real and authentic stories of the elite and everyday athletes to drive anticipation of their running in the 2018 Bank of America Chicago Marathon.

Location scouting

Pre-production

Scriptwriting

Elite talent direction

Cinematic editing

Dynamic content capture

Sound design

Motion graphics

Cinematic editing

Cinema-level capture & a gritty Chicago look and feel

Dynamic content capture

Working with a premium brand and elite athletes in our own backyard

Dynamic content capture

USED Roller blades, rickshaws and segways to get the shot

Combining our elite knowledge of content production with our Chicago street smarts, our crew hit the streets with cinema cameras, gimbal rigs on skateboards, and even a rickshaw set up to authentically capture our athletes training across various Chicago locations to match our storyboarded vision for Nike and their social channels.