The Masters app is one of the most coveted sports apps in the US, developed and managed by longtime client IBM. Futureman was tapped by MKTG and IBM to produce and edit a video series to promote the official Masters' app and its functionality with NFL MVP and scratch golfer Matt Ryan and tech influencer Brian Tong.
Pre-production
Influencer partnerships
On-the-fly script writing
Custom motion graphics
Top-tier talent
We crafted, filmed, and edited over a dozen unique and cinematic stories to promote the new Artificial Intelligence functionalities within the app, expertly toeing the line of fun, informative, and action packed (including flying a drone at the Falcon’s indoor facility to track a long iron drive from Mr. Ryan)